PRESENTER(S) NAMES

Karolina Wrzask

karolinawrzask

LANGUAGE:

English

SESSION TITLE

Beyond the Tag: Multi-Source Conversions & Data Manager API

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Browser cookie caps, ad blockers, and redirect drops mean client-side tags no longer see the full conversion journey. In this technical deep dive, we’ll explore how Google’s Multi-Source Conversions and the new Data Manager API reconcile real-time Google Tag events with server-side CRM uploads inside a single Web Conversion Action.

TAGS:Data Manager APIAds APIAds ConversionsHybrid Measurement

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INTERMEDIATE
ADVANCED

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DISCUSSION
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TECHNICAL
ANALYTICAL
BUSINESS
BUCHAREST
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MeasureCamp Bucharest III