PRESENTER(S) NAMES
Karolina Wrzask
karolinawrzask
LANGUAGE:
English
SESSION TITLE
Beyond the Tag: Multi-Source Conversions & Data Manager API
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ZRBMVBrowser cookie caps, ad blockers, and redirect drops mean client-side tags no longer see the full conversion journey. In this technical deep dive, we’ll explore how Google’s Multi-Source Conversions and the new Data Manager API reconcile real-time Google Tag events with server-side CRM uploads inside a single Web Conversion Action.
TAGS:Data Manager APIAds APIAds ConversionsHybrid Measurement
LEVEL OF EXPERTISE
BEGINNER
INTERMEDIATE
ADVANCED
DELIVERY STYLE
WORKSHOP
DISCUSSION
PRESENTATION
SUBJECT AREA
TECHNICAL
ANALYTICAL
BUSINESS
MeasureCamp Bucharest III