PRESENTER(S) NAMES
Francesco Schena
francescoschena
LANGUAGE:
English
SESSION TITLE
Chicken or the egg? Dealing with lower-funnel channels in MMMs
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E9BAHIs lower-funnel media spend generating or capturing demand? Learn how to set up your MMM so paid search, retargeting and affiliates get credit only for the demand they create.
TAGS:MMMMarketing EffectivenessSEMData Science
LEVEL OF EXPERTISE
BEGINNER
INTERMEDIATE
ADVANCED
DELIVERY STYLE
WORKSHOP
DISCUSSION
PRESENTATION
SUBJECT AREA
TECHNICAL
ANALYTICAL
BUSINESS
MeasureCamp London XIX