PRESENTER(S) NAMES
Raluca Marin
ralucamarin
LANGUAGE:
English
SESSION TITLE
Google Meridian MMM in practice: what we tested, dropped and kept
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DTKX7How we ran Google's open-source Meridian MMM for an international tech company: the data we fed it, seven modelling decisions we tested, how we validated it and how response curves became budget advice. All figures are illustrative.
TAGS:Data ScienceMMMMeridianData Analytics
LEVEL OF EXPERTISE
BEGINNER
INTERMEDIATE
ADVANCED
DELIVERY STYLE
WORKSHOP
DISCUSSION
PRESENTATION
SUBJECT AREA
TECHNICAL
ANALYTICAL
BUSINESS
MeasureCamp Bucharest III