PRESENTER(S) NAMES
Jim Colin
www.linkedin.com/in/jimcolin89
LANGUAGE:
English
SESSION TITLE
Untangling Marketing Data: How We Tamed Multiple Ad Platforms into One ETL
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8NXHPMarketing data from Google Ads, Meta and GA4 rarely adds up: each platform uses its own metrics, attribution and delays. This talk shows how we bring these channels together in BigQuery, using Dataform to build one tested and documented model.
TAGS:GA4BigQueryData Engineering
LEVEL OF EXPERTISE
BEGINNER
INTERMEDIATE
ADVANCED
DELIVERY STYLE
WORKSHOP
DISCUSSION
PRESENTATION
SUBJECT AREA
TECHNICAL
ANALYTICAL
BUSINESS
MeasureCamp Stockholm V